measurement genieSeeing as how last Tuesday was my second day at my new job, I wasn’t sure if I’d be able to moderate #measurePR. So I was really grateful when the erstwhile Jen Zingsheim agreed to do so.

Now, it’s not easy to keep a Twitter chat going week after week, or even every other week after every other week.

Schedules change, work happens, life happens, people come and go, chats take a temporary hiatus… it’s tough.

The one thing I wanted to do, when I started #measurePR, was make sure it wasn’t here today and gone tomorrow.

But like I said earlier: it’s not easy; so I particularly take my hat off to the moderators of regular chats, who keep them going week after week, month after month, year after year.

And as far as #measurePR goes, I’m really really grateful to every single person who has guest moderated to help me out of a tough spot, but especially to Jen. Really, if she wasn’t a regular host, and so willing to help out, I don’t know where we’d all be.

So, Jen, from all of us, the #measurePR community and me… a HUGE thank you!

Here is Jen’s recap of last week’s chat:

The April 17 #measurePR chat was an intimate one, but productive nevertheless. While most folks must have been out enjoying the gorgeous spring day (it was beautiful here in N.H.), a handful of measurement diehards kicked around a few ideas.

Here are some highlights:

We kicked off the discussion by batting around our top measurement “wishes.” My three wishes asked of the Measurement Genie would be:

1) to broaden understanding of measurement among the communications community;

2) find great and easy to use tools; and

3) banish AVE from use.

John_Trader1 chimed in with a great measurement “wish”:

 @John_Trader1 on #measurePR Apr 17, 2012

We then discussed a post by the always thoughtful Olivier Blanchard titled “Game-change: Moneyball and the reality of social business.”

Lusine Kodagolian submitted her wish””another terrific one:

 @lusine_koda on #measurePR, Apr 16, 2012

The wise CARMA_Tweets suggested, “focus more on correlating media outputs to business outcomes & bottom-line goals #measurepr” – Yes! Correlating outputs to business outcomes.

We also discussed a Businessweek piece that assessed a value to social networks based on the company’s valuation and number of users – a method I hope doesn’t become widespread.

Want to download the entire transcript of #measurePR on April 17, 2012? There you go.


(Yes, I did just use three asterisks…!)

We’ll get back to #measurePR next week… and I will be back as the host! I hope you’ll join; Tuesday, May 1, 12-1 pm ET.

Right now I have no idea who the guest will be (if we have one at all), but it will be good to “see” and talk to you… so I hope you’ll save the date.

And thank you, as always, for being part of this wonderful community. It wouldn’t be anything without you.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke