Influencer Marketing

06 Apr 2016

How to Boost Social Media Engagement with Influencer Marketing

How to Boost Social Media Engagement with Influencer Marketing

Estimated Reading Time: 6 minutes

Executing an effective influencer engagement program can be challenging. Jessica Davis explores ways to improve your influencer marketing strategy.

By Guest Contributor|Apr 6, 2016|Categories: Influencer Marketing, Strategy|Tags: influencer engagement|0 Comments

01 Apr 2016

Getting Started With Influencer Marketing? Traackr’s Got You Covered

Estimated Reading Time: 4 minutes

Traackr's Academy of Influencer Marketing, which I've worked on alongside them, is the most comprehensive influencer marketing training around.

By Shonali Burke|Apr 1, 2016|Categories: Influencer Marketing|Tags: #AIMwithTraackr, academy of influencer marketing, traackr|0 Comments

23 Jan 2015

PR Trends for 2015: 7 To Watch

PR Trends for 2015: 7 To Watch

Estimated Reading Time: 3 minutes

PR Trends for 2015: what are they? Here are my thoughts, via a guest post for PRSA.

By Shonali Burke|Jan 23, 2015|Categories: Community, Influencer Marketing, Media Relations, Public Relations, State of PR|Tags: pr trends, public relations in 2015|0 Comments

04 Feb 2013

Context and Community: the 2 Cs That Can Make Social Scoring Work

Context and Community: the 2 Cs That Can Make Social Scoring Work

Estimated Reading Time: 9 minutes

Without context, social scoring is just a numbers game. And communities can be just as, if not more, influential than individuals with high social scores.

By Shonali Burke|Feb 4, 2013|Categories: Community, Influencer Marketing, Measurement & Metrics, Social Media, Strategy|Tags: geoff livingston, listly, return on influence, social scoring, source theatre, xpotomac|17 Comments

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