15 Reasons Your PR Pitches Suck
Estimated Reading Time: 10 minutesThe worst public relations pitches may have these factors in common. Here are 15 reasons your PR pitches suck.
27
Jan 2011
16
Sep 2010
Through the PR Looking Glass
Estimated Reading Time: 14 minutes
Left Right Left Right
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Image: Gisela Giardino via Flickr, CC 2.0
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]
14
Sep 2010
The Problem With PR
Estimated Reading Time: 6 minutes
You know what the problem with PR is?
Most PR pros (and firms).
We in the PR industry have done a poor job of defining and promoting what we do.
The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”
Ugh.
Image: marcelinoportfolio‘s Flickr stream, CC 2.0
What good PR actually entails is a lot more.