Public Relations - Shonali Burke Consulting

02 Apr 2010

ROTW: Simply Delicious Broccoli

Estimated Reading Time: 2 minutes

One of my earliest posts on this blog was an ode to brassica, better known as broccoli (image: Sam Ley, Creative Commons). I wrote then:

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

I still think it’s a fun read on what PR can and […]

By Shonali Burke|Apr 2, 2010|Categories: Public Relations|Tags: broccoli, Recipe of the Week, recipes|1 Comment

30 Mar 2010

The Terrible Twos: Keeping Up With #measurePR

Estimated Reading Time: 3 minutes

When I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.

Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?

OK, that’s my terrible analogy for the day.

Taken […]

By Shonali Burke|Mar 30, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, kami huyse, Measurement & Metrics, PR measurement, Twitter, twitterchat, zoetica|4 Comments

19 Mar 2010

Guilt-free Shepherd’s Pie

Estimated Reading Time: 3 minutes

I know what you’re thinking: since when was Shepherd’s Pie a guilty pleasure?

The guilt is more a personal thing; looking through this blog, I realized I hadn’t posted a recipe in a couple of months.

Ouch.

Well, blame #snowmageddon. How on earth am I supposed to keep up the cooking/blogging end of things when 3+ feet of snow has only just disappeared?

At any rate, here we go again. This is my version of a classic comfort dish, using cauliflower instead of potatoes to cut down on the “bad” […]

By Shonali Burke|Mar 19, 2010|Categories: Public Relations|Tags: #cookchat, Cooking, Recipe of the Week, recipes, shepherd's pie|4 Comments

12 Mar 2010

IABC/DC Metro to Host the Wonderful Ann Wylie

Estimated Reading Time: 1 minute

Cross-posted from IABC/DC Metro’s blog, Capitol-Cast.

This kind of news is too delicious to keep to one’s self, so here goes: we’re thrilled that renowned writing coach, Ann Wylie, will be visiting Washington, D.C., early summer to do a half-day workshop for IABC/DC Metro on the wonderful world of writing.

Ann’s a fixture on the speaking circuit, at the stratospheric level, that is. She’s won more than 60 communication awards, including 2 Gold Quills, has been designated an “IABC Recommended Speaker” for her top ratings at […]

By Shonali Burke|Mar 12, 2010|Categories: Public Relations|Tags: ann wylie, iabc, iabc dc metro, iabcdc, Writing, writing workshop|2 Comments