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19 Jan 2010

Announcing #measurepr

Estimated Reading Time: 1 minute

I had a terrific time on Twitter today. Sean Williams organized a Twitterchat with Katie Paine and myself as a precursor to our respective visits to IABC/Cleveland, and we had a good old time chatting about measurement, PR, social media and the like.

You can read the entire transcript here, if you’re interested.

I sit in on quite a few chats every now and again and the one topic that always seems to come up is measurement. I figured a regular chat on measurement, especially as it pertains to public […]

08 Jan 2010

This Spaghetti Ain’t Squashed

Estimated Reading Time: 2 minutes

Winter’s been quite severe so far, what with our area’s first blizzard of the 21st century and foot-upon-foot of snow and ice.

Brr. It was fun when the snow first came down but after that, not so much.

Weather like that makes one yearn for steamy food, doesn’t it? So this holiday season, I cooked what is fast becoming a Burke family “heirloom-in-waiting”; a marinara sauce my brother-in-law learned of from a friend, and that I’ve been experimenting with as well. It’s delish.

Unfortunately you’re not getting that recipe from me […]

05 Jan 2010

The Queen Writes on Measuring Engagement

Estimated Reading Time: 40 seconds

I knew there was a reason I hadn’t written what seems to have become the obligatory first post of the New Year (because it invariably deals with resolutions, predictions, motivation, yadda yadda). That reason being I needed something really thoughtful to kick off 2010. And this post on measuring engagement aka relationships from – who else? – the queen of measurement, Katie Paine, is just that.

Thanks for starting off 2010 right, Katie.

[…]

29 Dec 2009

You Can Call Yourself a Social Media Guru If…

Estimated Reading Time: 2 minutes

the guruI couldn’t help but giggle when I read B. L. Ochman’s recent post on self-proclaimed social media experts, gurus, ninjas, etc. on Twitter “multiplying like rabbits.” Based on her search of Twitter bios, they went from 4.4k to almost 16k in seven months.

Wow. Rabbits indeed!

And then I saw this cartoon from HubSpot today.

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