When Stories and Numbers Collide
Estimated Reading Time: 8 minutesStories are public relations practitioners stock in trade. But all good stories have numbers woven into their fabric. Good PR uses both.
Stories are public relations practitioners stock in trade. But all good stories have numbers woven into their fabric. Good PR uses both.
Despite its much-touted changes, Klout is no closer to being a predictor of real influence than it was a year ago.
Bad publicists get beaten up on for terrible media/blogger pitches, but business people in general need to learn how to write good pitches.
To successfully work with a brand, public relations pros must manage client expectations, be proactive and communicate well.