PR standards define what needs to be measured. Julie O'Neil, Ph.D takes a look at the Washington Redskins' recent media monitoring debacle.
Authoritative content is the backbone of sound PR. Yet many organizations ignore non-traditional ways to secure that authority. Shonali Burke explores.
PR is more than media relations and always has been. Corina Manea offers a few tips to make social PR work for you.
The need for diversity and its push forward should permeate all aspects and segments of PR. Mayra Ruiz discusses why #PRDiversity is an important issue.
