Speaking & Presenting - Shonali Burke Consulting

17 Feb 2010

Moving from “Buzz” to “Business”: Social Commerce Camp DC Is Coming Up

Estimated Reading Time: 2 minutes

Why bother with PR?

One of the things that yours truly focuses on in her, er my, “day job” is the business use of public relations – or, in other words, why bother with “PR” if it’s not going to impact business indicators? Far too often, I see and hear people assuming the raison d’Ãªtre of “PR” is to “create buzz.”

I won’t belabor the point here but in a nutshell, it’s not. Effective PR is designed – and implemented – with a view to helping an organization […]

By Shonali Burke|Feb 17, 2010|Categories: Public Relations, Speaking & Presenting|Tags: ecommerce, effective pr, pr, Public Relations, social commerce, social commerce camp DC, Speaking & Presenting, Women Grow Business|1 Comment

27 Jan 2010

Speaking Season Begins

Estimated Reading Time: 1 minute

I didn’t think this would happen so quickly, but my 2010 speaking “season” has kicked off.

So – here’s where I’ll be over the next few months, adding new dates as we go along. Do let me know if you’ll be anywhere that I am, so that we can say “hello” to each other (and if you can join a webinar or teleseminar, I’ll be delighted).

By the way, if you’re interested in measurement, tomorrow I’m doing a webinar for PRSA Tampa Bay that reprises my turn at PRSA’s 2009 International Conference. […]

By Shonali Burke|Jan 27, 2010|Categories: Speaking & Presenting|Tags: Measurement & Metrics, prsa tampa bay, Speaking & Presenting|0 Comments

04 Nov 2009

Tweetupin’ a Storm in San Diego

Estimated Reading Time: 3 minutes

Disclosure: no one’s asked me to write this post, and I’m sure not getting paid for it, but I do thank sponsors of a certain event coming up. Now that you know all that… read on.

I don’t know what’s gotten into everyone lately, it’s tweetup this, tweetup that… oh wait, it’s that whole thing about moving your online relationships offline. My bad.

So in a few days, when I head to San Diego for PRSA 2009, I have not one, not two, but four tweetups to try to attend… […]

By Shonali Burke|Nov 4, 2009|Categories: Social Media, Speaking & Presenting|Tags: dna13, downtownrob, eric leist, jennifer mitchell, jennifer wilbur, lauren vargas, mspa, natalie joy, nick lucido, prnewswire, prsa09, richandcreamy, tressalynne, tweetup, Twitter|10 Comments

03 Nov 2009

Sun, Sand and… Measurement

Estimated Reading Time: 5 minutes

In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.

The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon […]

By Shonali Burke|Nov 3, 2009|Categories: Measurement & Metrics, Speaking & Presenting|Tags: ave, IPR, jason falls, kami huyse, katie paine, lauren vargas, Measurement & Metrics, Public Relations, Shannon Paul|16 Comments