TGIF, everyone!
Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations).
Image: larryc (Smile) [CC-BY-2.0], via Wikimedia Commons
1. What You Don’t Want Me Thinking When I Buy From You
Why: Adam Toporek explains why a great product alone can’t make up for below average customer service.
2. On Falling in Love…and Public Relations
Why: A wonderful WUL guest post by Kirk Hazlett that reminds us that nurturing customer relations is a year round job.
3. How Stories Improve Sales and Customer Experience
Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty.
4. This Canopy Needed a Customer Service Safety Net
Why: Brian Vickery shares a terrible customer service experience that illustrates why customer service needs to be ingrained in every employee, and at every level, of any organization.
5. The 51 Best Customer Service Tips for Entrepreneurs
Why: The ultimate list of customer service tips, courtesy Mike Michalowicz.
How do you provide your customers with the best service possible? Are there any tips, tricks, or relevant material you would like to share? If so, do add to the comments below, you know how we love to hear from you!
Thanks for sharing Shonali — and a nice CS roundup!
51 tips… I might have to read that one in installments. Enjoyed dbvickery ‘s story — more than Brian did, I’m sure! :)
Adam | Customer Experience Argh!!
Adam | Customer Experience I know!
Thanks for sharing, Shonali. Even with my bad customer experience, I still wanted to give the brand a 2nd chance based upon all the good qualities it had. Total coincidence that we then have a discussion on our Double Standards with brand expectations (which I also blogged about).
Getting ready to write another one based upon personal case study w/TMobile – what NOT to do.
dbvickery T-Mobile, eh? You know, they were our cell phone provider when we first got cell phones. I’m ashamed to admit I completely fell for the Catherine Zeta-Jones commercials. Then we switched to Verizon oh… I want to say at least 6 years ago, and love it.