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Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations).

Image: larryc (Smile) [CC-BY-2.0], via Wikimedia Commons

1. What You Don’t Want Me Thinking When I Buy From You

Why: Adam Toporek explains why a great product alone can’t make up for below average customer service.

2. On Falling in Love…and Public Relations

Why: A wonderful WUL guest post by Kirk Hazlett that reminds us that nurturing customer relations is a year round job.

3. How Stories Improve Sales and Customer Experience

Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty.

4. This Canopy Needed a Customer Service Safety Net

Why: Brian Vickery shares a terrible customer service experience that illustrates why customer service needs to be ingrained in every employee, and at every level, of any organization.

5. The 51 Best Customer Service Tips for Entrepreneurs

Why: The ultimate list of customer service tips, courtesy Mike Michalowicz.

How do you provide your customers with the best service possible?  Are there any tips, tricks, or relevant material you would like to share?  If so, do add to the comments below, you know how we love to hear from you!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke