Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations).
Why: Adam Toporek explains why a great product alone can’t make up for below average customer service.
Why: A wonderful WUL guest post by Kirk Hazlett that reminds us that nurturing customer relations is a year round job.
Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty.
Why: Brian Vickery shares a terrible customer service experience that illustrates why customer service needs to be ingrained in every employee, and at every level, of any organization.
Why: The ultimate list of customer service tips, courtesy Mike Michalowicz.
How do you provide your customers with the best service possible? Are there any tips, tricks, or relevant material you would like to share? If so, do add to the comments below, you know how we love to hear from you!