Whither #measurePR? Right Here!
Estimated Reading Time: 4 minutesA recap of two #measurePR Twitter chats featuring Alan Chumley and Katie Paine on their measurement outlooks for 2012, and more.
21
Feb 2012
03
Dec 2010
Digital Death, Digital Life
Estimated Reading Time: 5 minutesWhile some celebrities are faking a digital death, public relations measurement marches relentlessly towards digital life.
01
Oct 2010
When #measurePR Became A Campfire
Estimated Reading Time: 3 minutes
“Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…”
If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.
I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).
Frankly, when I was 11 years old, I didn’t think about stuff like that.
Because it’s a great campfire song?
16
Sep 2010
Through the PR Looking Glass
Estimated Reading Time: 14 minutes
Left Right Left Right
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Image: Gisela Giardino via Flickr, CC 2.0
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]