Analytics: the Sideways Approach to Measuring PR
Estimated Reading Time: 4 minutesSmart PR practitioners know that using Analytics is the sideways approach to measuring PR.
13
Feb 2015
24
Jan 2013
Harnessing the Power of Big Data for Public Relations
Estimated Reading Time: 6 minutesJim Delaney of Marketwire explains why public relations professionals should learn to use big data to improve their efforts.
15
Aug 2011
New Study Finds You Suck
Estimated Reading Time: 4 minutesShanan Sorochynski ponders on how metrics can save you when your social media projects come under fire.
26
Jul 2011
#measurePR, Social Media Measurement & Klout
Estimated Reading Time: 4 minutesWith social media measurement being the topic du jour, Megan Berry joined #measurepr for an encore engagement.