authenticity

28 Feb 2018

Why Vulnerability is at the Heart of Building Community

Why Vulnerability is at the Heart of Building Community

Estimated Reading Time: 11 minutes

Vulnerability is at the heart of building community, because it allows you and your community to connect on a deeply authentic and human level.

By Shonali Burke|Feb 28, 2018|Categories: Community, Thought Leadership|Tags: authenticity, building community, jack speer, mark schaefer, Patrice Tanaka, TEDxJHUDC, theSkimm|2 Comments

09 Feb 2012

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Estimated Reading Time: 7 minutes

Want to be authentic in social media? You don't have to spew your guts 24/7. Just be real.

By Shonali Burke|Feb 9, 2012|Categories: Business Building, Social Media|Tags: authenticity, being real, believability, eric wittlake, Social Media|53 Comments

22 Nov 2011

On Engagement, Ashton Kutcher and Pet Rocks

On Engagement, Ashton Kutcher and Pet Rocks

Estimated Reading Time: 5 minutes

Jen Zingsheim discusses Ashton Kutcher's decision to have his Twitter feed managed by a marketing agency. Has Twitter become the Pet Rock?

By Guest Contributor|Nov 22, 2011|Categories: Social Media|Tags: ashton kutcher, authenticity, jen zingsheim, pet rock, social media management|8 Comments

14 May 2011

Cheetos, Don’t Mess With Chopsticks

Estimated Reading Time: 4 minutes

Cheetos' commercial featuring a slightly-changed version of the piano classic "Chopsticks" is not the kind of innovation I want to see.

By Shonali Burke|May 14, 2011|Categories: Personal, Public Relations|Tags: authenticity, cheetos, chopsticks, improving on the original|42 Comments