Optimize: a Discussion with Lee Odden [Video]
Estimated Reading Time: 4 minutesLee Odden discusses the principles of his book "Optimize," which teaches how to grow your customers by integrating SEO, social media and content marketing.
Lee Odden discusses the principles of his book "Optimize," which teaches how to grow your customers by integrating SEO, social media and content marketing.
June & July 2012 saw lively #measurePR chats as Katie Paine, Geoff Livingston & Lee Odden all stopped by the chat.
A thud for chucks and chicklets
This week’s #measurePR chat was a riot.
The day started (for me, in Alaska), with finding that the oh-so-awesome Lee Odden mentioned the chat as one of the top (in his opinion) Twitter chat for marketing and PR chucks and chicklets.
OK, he didn’t say C&C. That’s all me.
I thought it would be more fun than saying “marketing/PR/SM professionals of all shapes, sizes, hues and gastronomic proclivities.”
Though now that I read that last bit back, that seems pretty cool too.
I know. Whatever.
The last couple of #measurePR chats have been interesting. A few weeks ago, we resumed our chat via a “community” edition, i.e. where we literally just chatted about measuring our favorite subject, PR. There weren’t any guests, or any set agenda – just… us.
Image: Proctor Archives, Creative Commons
You can get the June #measurePR community chat transcript here.
Then, last week, we were extremely fortunate that Lee Odden was able to join us, to talk about the confluence between SEO and PR measurement.
I can’t imagine you don’t know who Lee […]