On Research, Measurement’s Oft-Forgotten Sibling
Estimated Reading Time: 8 minutesSteve King of Emergent Research visited the popular #measurePR Twitterchat to discuss research, the oft-forgotten counterpart to public relations measurement.
Steve King of Emergent Research visited the popular #measurePR Twitterchat to discuss research, the oft-forgotten counterpart to public relations measurement.
Jim Sterne, founder of eMetrics, had tips for public relations pros on using web analytics to measure their efforts on last week's #measurePR Twitter chat.
How do you decide the right outcomes to measure when putting together your public relations measurement program? Seth Duncan tells us on #measurePR.
The penultimate #measurePR chat of 2010 featured a whole host of stars: everyone who participated in the discussion on public relations measurement.