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10 Aug 2010

What Roosters, Forks and Bad Measurement Have In Common

Estimated Reading Time: 2 minutes

Bad measurement, meet rooster (and fork).

Ah, measuring communication success.

It can be like…

Locating a needle in a haystack.

(Wouldn’t you think they’d stop hiding the ruddy needles in the ruddy haystacks by now?)

Smuggling daybreak past a rooster. I wish I’d come up with that one.

Image: keepps, Creative Commons

Catching water with a fork, as Alan Chumley of Carma mused.

You see what they all have in common, don’t you?

It is practically impossible to be successful, that’s what.

[…]

By |Aug 10, 2010|Categories: Measurement & Metrics, MeasurePR|Tags: , , , |4 Comments
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30 Jul 2010

The Carma of MeasurePR

Estimated Reading Time: 5 minutes

I’m pretty stoked that Alan Chumley of Carma International will be our guest on #measurePR this coming week.

Alan’s a frequent participant in the chat, contributes great information, and perhaps featuring Carma will result in good karma for all of us.

Heh, I couldn’t resist.

We’ll be chatting on August 3, 12-1 pm ET; just use #measurepr as your hashtag on Twitter to follow/participate.

And if you have questions you’d like Alan to weave his grey cells around, please do email or DM them to me ahead of time (ahead of time […]

By |Jul 30, 2010|Categories: Measurement & Metrics, MeasurePR|Tags: , , , |2 Comments
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22 Jul 2010

MeasurePR: The Thud Heard Around The Interwebs

Estimated Reading Time: 3 minutes

A thud for chucks and chicklets

This week’s #measurePR chat was a riot.

The day started (for me, in Alaska), with finding that the oh-so-awesome Lee Odden mentioned the chat as one of the top (in his opinion) Twitter chat for marketing and PR chucks and chicklets.

OK, he didn’t say C&C. That’s all me.

I thought it would be more fun than saying “marketing/PR/SM professionals of all shapes, sizes, hues and gastronomic proclivities.”

Though now that I read that last bit back, that seems pretty cool too.

I know. Whatever.

[…]

By |Jul 22, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: , , , , , |5 Comments
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16 Jul 2010

North to Alaska

Estimated Reading Time: 4 minutes

In a couple of days, I’ll be heading to what I’ve always thought of one of the most fascinating places on earth: Alaska.

Image: Travis S.’ Flickrstream, Creative Commons

“Alaska?!” you ask.

“Why?!” you sputter, flavoring your morning coffee with a healthy dose of envy, I imagine.

It all began when I met Mary Barber at the 2009 PRSA International Conference. Mary and I had corresponded on Twitter (is it weird to use that word in conjunction with Twitter? I don’t care.) and made a […]

By |Jul 16, 2010|Categories: Measurement & Metrics, Public Relations, Speaking & Presenting|Tags: , , , , |6 Comments
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