pr - Shonali Burke Consulting

05 Jan 2010

The Queen Writes on Measuring Engagement

Estimated Reading Time: 40 seconds

I knew there was a reason I hadn’t written what seems to have become the obligatory first post of the New Year (because it invariably deals with resolutions, predictions, motivation, yadda yadda). That reason being I needed something really thoughtful to kick off 2010. And this post on measuring engagement aka relationships from – who else? – the queen of measurement, Katie Paine, is just that.

Thanks for starting off 2010 right, Katie.

[…]

By Shonali Burke|Jan 5, 2010|Categories: Measurement & Metrics, Public Relations|Tags: engagement, katie paine, Measurement & Metrics, pr, Public Relations|1 Comment

28 Dec 2009

3 Reasons Why Being a Volunteer Leader Helps Your Business

Estimated Reading Time: 6 minutes

One of the great things about joining a professional development organization is that you can get hands-on leadership experience as a volunteer; experience which, they say, will serve you well in your “real” job. Certainly that’s a selling point for such organizations and in the PR/communications field, organizations such as IABC and PRSA thrive on it.

What kind of leadership skills do volunteer leaders actually gain though? And do these skills actually benefit them in their careers, or are they simply good volunteer leaders because of skills they’ve acquired […]

By Shonali Burke|Dec 28, 2009|Categories: Business Building, Career Development|Tags: Career Development, grow smart business, iabc, iabc washington, jill foster, leadership, Measurement & Metrics, pr, SFBAPC, volunteering|7 Comments

23 Dec 2009

Holiday Cards, PR and ROI

Estimated Reading Time: 8 minutes

Heads up: I ramble quite a bit through this post, so if you’re hell-bent on reading it, you might want to settle in with a cup of hot cocoa. On the plus side, there are some pretty pictures involved. Having said that, read on!

It’s two days until Christmas Day (which we do celebrate). Though I still have a lot of festive “stuff” to do, I’m not feeling as manic as I was yesterday.

That’s because I finally got our Christmas holiday cards out yesterday. And […]

By Shonali Burke|Dec 23, 2009|Categories: Measurement & Metrics, Personal, Public Relations|Tags: basset, christmas, dogs, holidays, john mccrea, kodakgallery, lola, Measurement & Metrics, ofoto, plaxo, pr, Public Relations, roi|11 Comments

03 Dec 2009

Lessons Learned From the Obama Campaign

Estimated Reading Time: 7 minutes

Now that I’ve been back in D.C. for a few weeks after the PRSA 2009 International Conference, I finally find myself sitting down to reflect on a couple of the sessions I attended. This is mostly because I wanted to be able to do so thoughtfully, and not rush through my posts.

The first of these was “President Obama and the Citizens’ Campaign: Lessons Learned,” which was conducted by Mike Smith of […]

By Shonali Burke|Dec 3, 2009|Categories: Public Relations, Social Media|Tags: citizen journalism, community, community organizing, mike smith, mspa, obama, pr, Public Relations, Twitter|3 Comments