Public Relations - Shonali Burke Consulting

03 Nov 2009

Sun, Sand and… Measurement

Estimated Reading Time: 5 minutes

In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.

The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon […]

By Shonali Burke|Nov 3, 2009|Categories: Measurement & Metrics, Speaking & Presenting|Tags: ave, IPR, jason falls, kami huyse, katie paine, lauren vargas, Measurement & Metrics, Public Relations, Shannon Paul|16 Comments

31 Oct 2009

Let’s Halloween Up PR

Estimated Reading Time: 4 minutes

Growing up as a middle-class kid in India, Halloween was fascinating to me. We didn’t really celebrate it there as one does here in the U.S. and other countries (though it might be a different story now, I don’t know). It felt a little forbidden, probably because of its pagan roots, so that was appealing in itself. Over and above that, the idea of dressing up as something completely outlandish that I loved. Probably not surprising when you think of the horrendous school uniforms my friends and I […]

By Shonali Burke|Oct 31, 2009|Categories: Public Relations|Tags: communications, halloween, pr, Public Relations|2 Comments

14 Oct 2009

One To Watch Out For: Rebecca Denison

Estimated Reading Time: 10 minutes

I’ve “talked” so often to Rebecca Denison recently that I’m liable to forget I haven’t met her IRL yet. Tell you what, this young lady knows the right way to network.

Rebecca, a “new professional,” and I first connected on Twitter, where she asked if she could pick my brain on career options. I said, “yes.” Then we set up a time to talk, and I was impressed with her lack of entitlement. So now I’m doing whatever I can to help her with her career goals.

Rebecca’s an odd […]

By Shonali Burke|Oct 14, 2009|Categories: Career Development, Measurement & Metrics, Public Relations|Tags: craig carroll, heather whaling, IPR, katie paine, lauren fernandez, mark schaefer, Measurement & Metrics, prsa, Public Relations, rebecca denison, UNC|12 Comments

10 Sep 2009

“Demystifying Communication…

Estimated Reading Time: 43 seconds

… in a Digital World” is an article Cision asked me to write for its Navigator, loosely based on this presentation I made at Goodwill Industries International‘s 2009 Summer Learning Event (which was great, every organization should put on an event like that).

I’ve subscribed to the Navigator for years, so was thrilled to be asked. Thank you, Cision, and in particular, thank you Scott Henderson for so graciously sharing the details of the Pledge to End Hunger for both the presentation and the […]

By Shonali Burke|Sep 10, 2009|Categories: Public Relations, Social Media|Tags: cision, communications, pledge to end hunger, Public Relations, scott henderson, Social Media|2 Comments