The B2B End Around
Estimated Reading Time: 4 minutesBusiness to business marketers can use social media to create demand for their products/services from both sides via the B2B "end around."
05
Oct 2011
31
Aug 2011
Austin Beckons
Estimated Reading Time: 6 minutesThe 2012 SxSW panel picker is now in session. These are two public relations/social media panels I'd love your vote for, if you're willing.
23
Aug 2011
Are You Really My Friend?
Estimated Reading Time: 6 minutesSocial media can give the illusion of fast friendships forming overnight. But true friendship takes time to grow.
15
Aug 2011
New Study Finds You Suck
Estimated Reading Time: 4 minutesShanan Sorochynski ponders on how metrics can save you when your social media projects come under fire.