Social Media - Shonali Burke Consulting

20 Apr 2010

What Darby Taught Me About PR

Estimated Reading Time: 7 minutes

It was about a year ago that my husband’s family (and therefore mine) went through the traumatic experience of learning that one of the uncles tragically passed away very suddenly while on vacation abroad.

Dealing with death is never fun.

While the family started coming to terms with their loss, I tried to put my PR background to good use: to find our late uncle’s “orphaned” dog, Darby, a home, using social media.

If you’re just tuning in to the Darby saga, you can catch up on my posts from last year here, […]

By Shonali Burke|Apr 20, 2010|Categories: Public Relations, Social Media|Tags: darby, pr, Public Relations, Social Media|10 Comments

09 Apr 2010

Riding the Social Media Measurement Waterfall

Estimated Reading Time: 3 minutes

Image: Hamed Saber, Creative Commons

I’m tickled pink (and not just because that’s the color of the Elvis hoodie I’m sporting today, a little like this one) that Chuck Hemann will be our featured guest on the next #measurePR Twitterchat (have you marked your calendars? April 13, 12-1 pm ET, follow/participate on Twitter using the #measurePR hashtag).

Chuck Hemann, a 2010 Society for New Communications Research Fellow, is currently a social media associate for WCG, a global media […]

By Shonali Burke|Apr 9, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, chuck, PR measurement, SNCR, Social Media|7 Comments

04 Mar 2010

In Perpetual Motion: Reflections On a 2.0 Vacation

Estimated Reading Time: 5 minutes

That’s me coming out of a London phone booth on Heddon Street last week. If any David Bowie fans are reading this, they’re nodding their heads; and if the rest of you are scratching your noggins wondering what I’m going on about, here’s why Heddon Street is legendary to Ziggy Stardust fans, of whom my husband is king (and therefore, by association, am I queen).

In perpetual motion

You’re also probably wondering why I chose a photo that’s a bit fuzzy to illustrate this post. I did so because it captures me in motion, and […]

By Shonali Burke|Mar 4, 2010|Categories: Personal, Social Media|Tags: abbaworld, bryce keane, david bowie, elvis, heddon street, howard riefs, kristin wadge, london, richard bagnall, russell pearson, sheema siddiqui, Social Media, tom aikens, vacation, ved sen|11 Comments

01 Feb 2010

Five Ways to Land a Job in Social Media

Estimated Reading Time: 6 minutes

This is a guest post from Chuck Hemann, someone I’ve enjoyed connecting with in the online world, and whom I very much hope to meet offline soon. Read on for great tips on landing a job using, and in, social media.

Social media jobs are popping up around every corner, and so are the people looking for those jobs. Unfortunately, the economic downturn took a heavy toll on the PR profession. Jobs aren’t as available for the experienced, or entry-level, professional. Because of the dearth of opportunities, many pros have taken to the […]

By Shonali Burke|Feb 1, 2010|Categories: Career Development, Social Media|Tags: chuck hemann, jason falls, job hunting, lisa hoffmann, Social Media, teresa basich|12 Comments