Social Media - Shonali Burke Consulting

17 Aug 2009

Demystifying Digital Communications

Estimated Reading Time: 3 minutes

Last week I had the pleasure of presenting a couple of workshops at Goodwill Industries International‘s 2009 Summer Learning Event in Grand Rapids, Mich. – an educational “retreat” of sorts for GII employees. I say “pleasure” because the event was organized beautifully, I got to visit Grand Rapids for the first time and, most of all, the workshops were a ton of fun.

The second class I taught (the first was on measurement) was on “social media 101.” What’s delightful to me about this kind of class is that […]

By Shonali Burke|Aug 17, 2009|Categories: Social Media|Tags: communications, facebook, GII, goodwill, Public Relations, Social Media, Twitter, youtube|7 Comments

07 Aug 2009

Don’t Dig Yourself, Lazarus

Estimated Reading Time: 4 minutes

Yesterday I was millions of people taken completely unawares by Twitter’s DDOS (distributed denial of service). In plain English, that means that those of us who consider Twitter our virtual world were shut out from “talking” to our tweeps, conducting our informal focus groups and taking comfort from our cheering squads while the service was suffering from an outage.

Apparently this also affected Facebook, but since I’m one of those who streams content from Twitter to Facebook, rather than vice versa (or simply versa), the […]

By Shonali Burke|Aug 7, 2009|Categories: Public Relations, Social Media|Tags: communications, facebook, nick cave, Public Relations, rss, scott monty, Social Media, Twitter, yammer. friendfeed|4 Comments

28 Jul 2009

London Calling

Estimated Reading Time: 3 minutes

I love London, no two ways about it. And next week’s first Twitgigs Experiment is another reason I wish I lived a little closer (just a wee bit).

What’s Twitgigs, you ask? A Twitter-gig, of course. But for a more-than-140 character description, my friend Rax Lakhani (who’s organizing it) says it’s a Twitter-enabled experiment at organizing a great evening of live music, and using the platform to enhance the audience experience.

Three bands – Essay Like Nephew (@EssayLikeNephew), The Seal Club Clubbing Club […]

By Shonali Burke|Jul 28, 2009|Categories: Social Media|Tags: concert, elvis, essay like nephew, experiment, london, mike dingham, music, rax lakhani, seal club clubbing club, Social Media, the vibe, twitgigs, Twitter|6 Comments

29 Jun 2009

Iron Hand, Velvet Glove

Estimated Reading Time: 5 minutes

My friend Katie Paine, who’s at Bulldog Reporter’s PR Measurement Summit 2009 in New York as I type this (and which I’m not attending), sent me an interesting note via Skype. Apparently the conference notebook contains the following reminder to “Please Use Social Media Courteously during the PR Measurement Summit”:

Social media create powerful opportunities for communicating among a network of colleagues — which can be used constructively but can also lead to awkward and unpleasant consequences when used ill-advisedly. During recent conferences in a […]

By Shonali Burke|Jun 29, 2009|Categories: Measurement & Metrics, Public Relations, Social Media|Tags: bulldog reporter, katie paine, Measurement & Metrics, pr, skype, Social Media, Twitter|28 Comments