coming out of the wildernessI left DC on Monday to conduct a workshop for IABC/Houston. After getting back, catching up on work and then my Reader, I found there was a whole lotta stuff I’d been missing out on.

Where have I been?!

If  you find yourself in the same predicament, have a read.

1. The hitchhiker’s guide to tracking website engagement, by Petri Darby for Convince & Convert.

Why: Petri had me at, “There is no one metric or set of metrics that will work for every organization.”

2. Advisory: Google+ begins booting brands, by Geoff Livingston and Danny Brown.

Why: commonsense.

3. I am already sick of Google+, by Jen Zingsheim at Media Bullseye.

Why: tell me you’re not secretly nodding your head.

4. The challenge for selling B2B isn’t packaging (@rdempsey), over at Erica Allison‘s blog.

Why: typos notwithstanding, I really like the way Robert gives concrete suggestions not just in his post, but in the comments as well.

5. The making of a social media slut, by Mark Schaefer.

Why: like it or not, Klout is here to stay.

6. Social media, thin skins and minions, by Mark Story.

Why: apparently I missed out on quite the social-media-storm-in-a-teacup while traveling this week!

7. Rethinking the definition of media placement, by Brandon Andersen for the Cision blog.

Why: especially for those of us who are fixated on “media placement,” this is a good read as to translating that obsession online (note, I’m not going as far as to talk about “measurement,” but this is a good way of looking at it.)

Image: bopacasi via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke