June 2010 - Shonali Burke Consulting

30 Jun 2010

A Very Special Day

Estimated Reading Time: 1 minute

Today’s my husband’s birthday.

He’s not like me at all. He doesn’t like much being made of him; he’s content to be the strong and silent type while I blather away.

Perhaps that’s why we’ve been happily married for almost 11 years (coming up in July).

I’ve met a great many wonderful people in my life, and I’m sure a great many are to follow. But I can’t imagine, for one moment, anyone who would top this wonderful man.

… who puts up with my ABBA and Elvis manias …

… who has […]

By Shonali Burke|Jun 30, 2010|Categories: Personal|Tags: birthday, john burke|6 Comments

29 Jun 2010

The last couple of #measurePR chats have been interesting. A few weeks ago, we resumed our chat via a “community” edition, i.e. where we literally just chatted about measuring our favorite subject, PR. There weren’t any guests, or any set agenda – just… us.

Image: Proctor Archives, Creative Commons

You can get the June #measurePR community chat transcript here.

Then, last week, we were extremely fortunate that Lee Odden was able to join us, to talk about the confluence between SEO and PR measurement.

I can’t imagine you don’t know who Lee […]

By Shonali Burke|Jun 29, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, lee odden, PR measurement, twitterchat|2 Comments

25 Jun 2010

DMC10, Twitter and The Blue Ball

Estimated Reading Time: 2 minutes

Earlier today I presented at the 2010 Digital Media Conference, put on by PotomacTechWire and DigitalMediaWire.

My panel focused on “Twitter and the Media,” and included luminaries such as Rohit Bhargava, Jodi Gersh, Kevin Dando and Chris McGill. If ever a panel made me feel smart…

It was a fun afternoon, for which I prepared by downing copious amounts of the delicious tomato/basil soup on hand. And I hope those who attended got something out of it too.

For me, it […]

By Shonali Burke|Jun 25, 2010|Categories: Social Media, Speaking & Presenting|Tags: #dmc10, blue ball, chris mcgill, gannett, jodi gersh, kevin dando, rohit bhargava, Twitter, usa today|3 Comments

24 Jun 2010

From “Check” to “Checkmate”

Estimated Reading Time: 2 minutes

Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.

This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:

The more things change, the more they remain the same.

So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.

If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really […]

By Shonali Burke|Jun 24, 2010|Categories: Measurement & Metrics, Social Media, Speaking & Presenting|Tags: ragan, Social Media, strategic communications|7 Comments

Monthly Archives: June 2010

A Very Special Day

Catching Up With #measurePR

DMC10, Twitter and The Blue Ball

From “Check” to “Checkmate”