September 2010 - Page 3 of 7 - Shonali Burke Consulting

22 Sep 2010

Guest Blogging to Jump Start Your Career

Estimated Reading Time: 10 minutes

If you’ve been following Waxing UnLyrical regularly, you’ll have noticed a slow but steady influx of guest bloggers.

These include Narciso Tovar, Bryce Keane and…

you’ll have to read on to see who else is coming on board (as well as the tips).

“Why guest bloggers?”

you might ask. And you’d be well within your rights to do so.

After all, isn’t Waxing UnLyrical supposed to be “personal, possibly poetic, musings on public relations, media, communications, and everything in between”?

[…]

By Shonali Burke|Sep 22, 2010|Categories: Career Development, Social Media|Tags: bryce keane, guest blogging, herwin icasiano, kami huyse, narciso tovar|14 Comments

21 Sep 2010

MeasurePR, the Don Bartholomew Edition Round II

Estimated Reading Time: 1 minute

I probably sound like a breathless teenager

But last week’s #measurepr chat with Don Bartholomew was

Awesome.

We continued our conversation on social media and ROI.

Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as

On not letting the tool wag the measurement dog:

[…]

By Shonali Burke|Sep 21, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: don bartholomew, margaret brady, PR measurement, social media ROI|2 Comments

20 Sep 2010

Fox and Klout Give Social Media Swag Bags

Estimated Reading Time: 8 minutes

I watched the pilot episode of Lone Star last night (it debuts tonight on Fox, 9/8 Central).

I was able to do this 24 hours ahead of time because I was apparently identified as one of a group of Klout influencers who were eligible for “Klout perks.”

Klout partnered with Fox to send Lone Star goodie bags to said influencers ahead of the show’s official premier, to…

… well, you can hazard a guess why.

So here’s what was in […]