Usually public relations professionals are told to take measurement lessons from their marketing counterparts. But what can marketing learn from PR analytics?
In "Snooki v. Toni Morrison," Brian Meeks takes a look at the relative merits of each public figure as a speaker, and their relative value to society.
India won the cricket World Cup after 28 years. Here's a roundup of some of my favorite reads & views following the incredible match.
For me, watching India play to win the cricket World Cup, which it last won 28 years ago, is as much about the game as it is about social media serendipity.
