How to Develop Meaningful PR Measurement
Estimated Reading Time: 12 minutesJim Dougherty explains how good PR measurement disregards nominally valuable metrics for ones that are engineered to gauge organizational success.
Jim Dougherty explains how good PR measurement disregards nominally valuable metrics for ones that are engineered to gauge organizational success.
This week's roundup features seven posts that focus on campaigns related to International Women's Day.
CIPR has put in black and white (and red): senior PR pros in the UK really don't care about using social media. Anywhere else? Probably the same.
Jeremy Miller explores why effective content marketing shapes your brand by giving it a face to know, like, and trust.