I had a terrific time on Twitter today. Sean Williams organized a Twitterchat with Katie Paine and myself as a precursor to our respective visits to IABC/Cleveland, and we had a good old time chatting about measurement, PR, social media and the like.
You can read the entire transcript here, if you’re interested.
I sit in on quite a few chats every now and again and the one topic that always seems to come up is measurement. I figured a regular chat on measurement, especially as it pertains to public relations, might be worth setting up.
So I’ve created the #measurepr hashtag and hope that anyone who’s interested in discussing the ins and outs of PR measurement will join.
For now, we’re going to start with a bi-weekly chat, every other Tuesday from 12 – 1 pm ET. We’ll kick off the first one on February 2, and the esteemed queen of measurement, Katie Paine, will be our featured guest.
Do mark your calendars, and join me. If you have questions on PR measurement (which will encompass both “old” and “new” PR), drop me an email, leave a comment below, or tweet me. I’m looking forward to it!
Image: anion‘s Flickrstream, Creative Commons
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[…] I thought about creating #measurePR, I called Katie to see if she thought it was a crazy idea. To her credit, she said, “I think […]
[…] do this by keeping links to the introductory #measurePR post, as well as to the MeasurePR category on my blog handy. Then, when someone asks, “What is […]
[…] to have a gene that’s geared towards trying to fix everything we come across (must be that measurable objective thing). But seriously – just […]
Shonali, I so excited for this chat! Measurement is such an important topic — one that’s not discussed nearly enough. Look forward to learning more about your approach and hearing from others. Congrats on the launch!
Heather
@prTini
Thanks so much, Heather – I’m excited to get this conversation off the ground (not that it’s not already happening, but to streamline it a little, as it were. See you at #measurepr Feb 2!
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[…] This post was mentioned on Twitter by Shonali Burke and Shonali Burke, Gemma Crowley. Gemma Crowley said: RT @shonali: … announcing #measurepr . Kicks off 2/2, 12 noon ET, feat. @kdpaine. Join us! http://bit.ly/5ZPluJ […]