Shonali Burke

About Shonali Burke

Shonali Burke is a nonprofit leader helping mission-driven organizations build big and dream bigger. She teaches at The Johns Hopkins University, is a graduate of the Harvard Business Analytics Program, and is creator of The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to blend data and storytelling for better outcomes. Owned by Pickles the Corgi, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

07 Oct 2010

Seven Ways To Set Your Presentations On Fire

Estimated Reading Time: 10 minutes

I don’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on.

“Sizzlin’!”

Image: heal and inspire via Flickr, Creative Commons

“Crush it!”

“Kill it!”

Whatever. We’re a bloodthirsty lot and happy to be so.

This past Sunday, I shared seven posts that I think make for great reading when you’re preparing for a presentation.

Today, I wanted to share seven lessons I learned as I prepared for Ignite DC No. 5, an experience […]

By Shonali Burke|Oct 7, 2010|Categories: Business Building, Speaking & Presenting|Tags: geoff livingston, ignitedc, jill foster, presentation preparation, presentation skills, shaun dakin|15 Comments

04 Oct 2010

Social Media Metrics: Frameworks Frameoff!

Estimated Reading Time: 2 minutes

As you read this, I will likely be wrestling with my hair to get it into some semblance of respectability before I head to the eMetrics Marketing Optimization Summit.

That’s because I’ll be moderating a panel with John Lovett of Web Analytics Demystifed and Seth Duncan of Context Analytics, aptly titled “Social Media Metrics Framework Frameoff.

Note that I am not being paid for this (or to write this post), but I do get a free conference registration that’s valued at USD […]

By Shonali Burke|Oct 4, 2010|Categories: Measurement & Metrics, Social Media, Speaking & Presenting|Tags: beth kanter, emetrics, john lovett, seth duncan, social media metrics|1 Comment

03 Oct 2010

Weekly Roundup: Unleash Your Lady Gaga

Estimated Reading Time: 3 minutes

Whatever you think about Lady Gaga, you have to admit she does one thing extremely well: she commands attention.

Image: Lori Tingey via Flickr, CC 2.0

That’s pretty important when you’re on stage, even if you’re not a professional performer.

And whether we realize it or not, we’re almost always on some “stage” or other; with business partners, clients, even on Twitter.

Commanding attention becomes even more important when you’re making a presentation. And preparing for, and then presenting at, Ignite DC […]

By Shonali Burke|Oct 3, 2010|Categories: Around the Web|Tags: ignitedc, jill foster, lady gaga, presentation skills, shaun dakin|2 Comments

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