Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
03 Oct 2010

Weekly Roundup: Unleash Your Lady Gaga

Estimated Reading Time: 3 minutes

Whatever you think about Lady Gaga, you have to admit she does one thing extremely well: she commands attention.

Image: Lori Tingey via Flickr, CC 2.0

That’s pretty important when you’re on stage, even if you’re not a professional performer.

And whether we realize it or not, we’re almost always on some “stage” or other; with business partners, clients, even on Twitter.

Commanding attention becomes even more important when you’re making a presentation. And preparing for, and then presenting at, Ignite DC […]

By |Oct 3, 2010|Categories: Around the Web|Tags: , , , , |2 Comments
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01 Oct 2010

When #measurePR Became A Campfire

Estimated Reading Time: 3 minutes

“Once  a jolly swagman camped by a billabong, under the shade of the coolibah tree…”

If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.

I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).

Frankly, when I was 11 years old, I didn’t think about stuff like that.

Because it’s a great campfire song?

Image: Ville […]

By |Oct 1, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: , , , , , |0 Comments
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29 Sep 2010

How Pepco Can Power Up Its Communications

Estimated Reading Time: 12 minutes

Yesterday

I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.

Image: Féron Benjamin via Flickr, Creative Commons

As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.

First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.

Who knows what […]

By |Sep 29, 2010|Categories: Business Building, Public Relations, Social Media|Tags: , , , , |19 Comments
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