Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
28 Sep 2010

Powwowing With Pepco on Social Media

Estimated Reading Time: 4 minutes

I haven’t been the biggest fan of my local energy company, Pepco, recently.

Granted, we’ve had some pretty crazy weather… and that tends to send the power diving down the tubes.

That, I understand.

But what really started getting on my nerves was how seemingly useless their communications were.

I ranted a fair amount about this, so I won’t repeat myself here.

To pick up where I left off

I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of […]

27 Sep 2010

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Estimated Reading Time: 11 minutes

Remember how @BPGlobalPR, the fake BP “PR” Twitterfeed took off?

Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

No, I’m not doing my best Rip Van Winkle impersonation. I’ve been following and “talking” to ATT_Fake_PR for a while.

Vest-less

Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless).

I have no experience of, and no beef with, AT&T. I’m sure there are many nice, decent people who work there.

[…]

26 Sep 2010

Weekly Roundup: Time and Space

Estimated Reading Time: 2 minutes

Time, space, and how we inhabit the two have been a bit on my mind lately.

Image: Brisbane Falling via Flickr, CC 2.0

Not that they’re normally too far from it – because everything we do is a function of time and space, isn’t it? – but they’ve been slightly more on my mind lately.

To that end, here are seven posts for you to read/listen to/watch crossing the gamut of time and space that you might enjoy… or, at the least, find thought-provoking.

1. […]

25 Sep 2010

When Clocks And Calendars Collide

Estimated Reading Time: 2 minutes

My body clock jogs me awake.

The calendar turns to another day.

Fall sets in in the Western Hemisphere

telling me where and when I am.

My brain obediently responds,

yet my essence is tugged by the magnet of memory.

Genes tussle with mind

over

where I am

where I was

where I should be

where I cannot be.

Wavering temperatures, timidly-coppering leaves, are the here and now.

Monsoon relief and the onset of the festival season are the there and then.

[…]

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