Shonali Burke

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About Shonali Burke

Shonali Burke is a nonprofit leader helping mission-driven organizations build big and dream bigger. She teaches at The Johns Hopkins University, is a graduate of the Harvard Business Analytics Program, and is creator of The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to blend data and storytelling for better outcomes. Owned by Pickles the Corgi, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.
01 Oct 2010

When #measurePR Became A Campfire

Estimated Reading Time: 3 minutes

“Once  a jolly swagman camped by a billabong, under the shade of the coolibah tree…”

If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.

I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).

Frankly, when I was 11 years old, I didn’t think about stuff like that.

Because it’s a great campfire song?

Image: Ville […]

29 Sep 2010

How Pepco Can Power Up Its Communications

Estimated Reading Time: 12 minutes

Yesterday

I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.

Image: Féron Benjamin via Flickr, Creative Commons

As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.

First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.

Who knows what […]

28 Sep 2010

Powwowing With Pepco on Social Media

Estimated Reading Time: 4 minutes

I haven’t been the biggest fan of my local energy company, Pepco, recently.

Granted, we’ve had some pretty crazy weather… and that tends to send the power diving down the tubes.

That, I understand.

But what really started getting on my nerves was how seemingly useless their communications were.

I ranted a fair amount about this, so I won’t repeat myself here.

To pick up where I left off

I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of […]

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