Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
19 Sep 2010

Weekly Roundup: The Good, Bad and Ugly of PR

Estimated Reading Time: 2 minutes

I’ve ranted quite a bit about the problem with PR, what the real future of PR is, and why good PR measurement is so important.

It seems only right that this week’s roundup includes posts that highlight these points of view.

Yes, I’ve pointed you to some of them earlier, but I think they bear repeating.

You are welcome to regard or disregard as you please. After all, this is my weekly roundup.

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18 Sep 2010

Spice on Demand

Estimated Reading Time: 2 minutes

Answers

to 10 frequently asked questions that I never have the presence of mind to come up with (the answers, not the questions).

So I decided to write them down, Letterman style.

Number 10

I have no idea how to get your cat down from the tree. I ran public relations for an animal welfare organization, not rescue services.

Number 9

What can you do for me? For starters, pay my mortgage, get me a BMW… oh, I see. That was a rhetorical question.

Number 8

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By |Sep 18, 2010|Categories: Personal|Tags: , |3 Comments
17 Sep 2010

How Connected is Too Connected?

Estimated Reading Time: 6 minutes

On the road

By the time you read this, I will be on my way to an area hospital where my husband has a minor surgical procedure to undergo.

It’s nothing major, but he’ll need a ride back, so I’m going with him to make sure he’ll be ok and gets home instead of mysteriously landing up at the used record store he loves to frequent.

Because we have NO more room for records in our entertainment room/library/office.

At least, not until the basement has been modified into his “man cave.”

[…]

16 Sep 2010

Through the PR Looking Glass

Estimated Reading Time: 14 minutes

Left Right Left Right

When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.

Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.

Image: Gisela Giardino via Flickr, CC 2.0

Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]

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