Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

23 Jul 2010

Of Early Adopters, Tenons and Henry Wood

Estimated Reading Time: 7 minutes

“Technically mocking isn’t a sport… yet… though I have made a proposal for the 2020 Olympic games.” ~ Brian Meeks

This is the final post in a three-part interview with Brian Meeks, who goes by the moniker “Extremely Average.” In Part I, Brian talked about why woodworking makes him a better writer, and stinking in the dark room. Part II saw him discussing why he hasn’t decided whether or not Mrs. Johnson was evil. My questions continue:

Tell me a little […]

By Shonali Burke|Jul 23, 2010|Categories: Social Media|Tags: brian meeks, extremely average, henry wood, Social Media, woodworking, Writing|1 Comment

22 Jul 2010

MeasurePR: The Thud Heard Around The Interwebs

Estimated Reading Time: 3 minutes

A thud for chucks and chicklets

This week’s #measurePR chat was a riot.

The day started (for me, in Alaska), with finding that the oh-so-awesome Lee Odden mentioned the chat as one of the top (in his opinion) Twitter chat for marketing and PR chucks and chicklets.

OK, he didn’t say C&C. That’s all me.

I thought it would be more fun than saying “marketing/PR/SM professionals of all shapes, sizes, hues and gastronomic proclivities.”

Though now that I read that last bit back, that seems pretty cool too.

I know. Whatever.

[…]

By Shonali Burke|Jul 22, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, burrellesluce, johna burke, lee odden, PR measurement, thud factor|5 Comments

21 Jul 2010

Words, Meet Mouth

Estimated Reading Time: 2 minutes

Words.

We think them.

We write them.

We hear them.

We say them.

We sing them.

Words.

Image: Hello Turkey Toe’s Flickrstream, Creative Commons

They are the stuff we humans are made of, ever since speech was invented (which itself is up for debate).

They are so much a part of our lives, they often become trite.

Yet for us communicators, they are our coin; what we use to demonstrate our knowledge of our craft, our proficiency at our trade, our ability to help our organizations and clients transmit the core of their […]

By Shonali Burke|Jul 21, 2010|Categories: Public Relations|Tags: iabc dc metro, iabcdc, matt teper, speech writing|2 Comments

20 Jul 2010

From French Credits To English Grammar

Estimated Reading Time: 7 minutes

“It is possible that Mrs. Johnson wasn’t evil, though I am not willing to say for sure at this juncture.” ~ Brian Meeks

This is the second in a three-part interview with Brian Meeks, who goes by the moniker “Extremely Average.” In Part I, Brian talked about why woodworking makes him a better writer, and stinking in the dark room. My questions continue:

You’re clearly a skilled writer, anything but “extremely average.” Do you have a background in professional writing, […]

By Shonali Burke|Jul 20, 2010|Categories: Public Relations|Tags: boutros boutros-ghali, brian meeks, extremely average, woodworking, Writing|6 Comments

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