Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
02 Jul 2010

How Do You Say “Good Morning”?

Estimated Reading Time: 2 minutes

One of the most important things you can do in social media is to say, “Good morning.”

Image: Mahesh Khanna, Creative Commons

It’s amazing who will respond, and what they’ll respond with.

Chuck Hester, for example, puts out a daily CHUCKle. Like this one from a few days ago:

Heh heh.

Today I saw Mike Schaffer saying, “Good morning, good morning to you,” which immediately reminded me of the song from “Singing […]

01 Jul 2010

How To Think Like A Reader With Ann Wylie

Estimated Reading Time: 2 minutes

Yesterday was a bit of a red-letter day. It was my husband’s birthday (and he thanks you kindly for all the good wishes, both here as well as on Twitter), which is a pretty big deal in and of itself.

Over and above that, though, IABC/DC Metro (y’all know I’m current president, right? Disclosure and all…) hosted a very special event: a three-hour writing workshop, sponsored by Johns Hopkins University (additional disclosure, I teach there) and Marketwire, with the renowned Ann Wylie, who […]

30 Jun 2010

A Very Special Day

Estimated Reading Time: 1 minute

Today’s my husband’s birthday.

He’s not like me at all. He doesn’t like much being made of him; he’s content to be the strong and silent type while I blather away.

Perhaps that’s why we’ve been happily married for almost 11 years (coming up in July).

I’ve met a great many wonderful people in my life, and I’m sure a great many are to follow. But I can’t imagine, for one moment, anyone who would top this wonderful man.

… who puts up with my ABBA and Elvis manias …

… who has […]

By |Jun 30, 2010|Categories: Personal|Tags: , |6 Comments
29 Jun 2010

Catching Up With #measurePR

Estimated Reading Time: 1 minute

The last couple of #measurePR chats have been interesting. A few weeks ago, we resumed our chat via a “community” edition, i.e. where we literally just chatted about measuring our favorite subject, PR. There weren’t any guests, or any set agenda – just… us.

Image: Proctor Archives, Creative Commons

You can get the June #measurePR community chat transcript here.

Then, last week, we were extremely fortunate that Lee Odden was able to join us, to talk about the confluence between SEO and PR measurement.

I can’t imagine you don’t know who Lee […]

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