Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

16 Apr 2010

From Personal Relations to Public Relations

Estimated Reading Time: 41 seconds

I had the good fortune to be a presenter at Social Commerce Camp DC in February, thanks to Shashi Bellamkonda and Kikscore. As I was looking through my deck, it occurred to me it would probably make for a good series of posts on PR best practices for small businesses:

PR Best Practices for Small Business

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By Shonali Burke|Apr 16, 2010|Categories: Business Building, Public Relations, Speaking & Presenting|Tags: pr, pr for small business, Public Relations|10 Comments

14 Apr 2010

Making A Big Noise

Estimated Reading Time: 6 minutes

I have some big news (well, for me) to announce today. Starting tomorrow, I’m thrilled that Narciso Tovar, principal of Big Noise Communications that runs on Method+Moxie (you should read it if you’re not already doing so), will be writing a monthly guest post for this blog. My (and yours) very first columnist!

Why?

As is wont to happen in this age of digital media, Narciso and I have never actually met (IRL).

We got to know each other on Twitter, and I’ve enjoyed reading […]

By Shonali Burke|Apr 14, 2010|Categories: Public Relations|Tags: big noise communications, eddie the corgi, method + moxie, narciso tovar|5 Comments

13 Apr 2010

If Green Is The New Black

Estimated Reading Time: 5 seconds

… where does that leave purple?

Image: airdiogo’s Flickrstream, Creative Commons

By Shonali Burke|Apr 13, 2010|Categories: Personal|Tags: humor, purple, the new black|5 Comments

12 Apr 2010

Internal Doesn’t Mean Unseen: Sean Williams on #measurePR

Estimated Reading Time: 4 minutes

How’s this for going back in time in the age of now?

My second guest on #measurePR (all the way back in February) was the inimitable Sean Williams.

If you’re a measurement geek and don’t know him… you should. Not only does he have one of the brightest minds in our field, he has one of the brightest minds, period. I was lucky that Sean was willing to take some time out of his day to sit in on the chat when it was just a couple of weeks old, […]

By Shonali Burke|Apr 12, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #icchat, #measurepr, ad value equivalency, ave, IPR, PR measurement, sean williams, weighted media cost|2 Comments

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