Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

02 Apr 2010

ROTW: Simply Delicious Broccoli

Estimated Reading Time: 2 minutes

One of my earliest posts on this blog was an ode to brassica, better known as broccoli (image: Sam Ley, Creative Commons). I wrote then:

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

I still think it’s a fun read on what PR can and […]

By Shonali Burke|Apr 2, 2010|Categories: Public Relations|Tags: broccoli, Recipe of the Week, recipes|1 Comment

01 Apr 2010

On The Hunt? Jobs That Might Leave You Gobsmacked

Estimated Reading Time: 4 minutes

Note: if you don’t read all the way through this post before jumping to put in your application, you may indeed be in danger of being gobsmacked (image: Clint Bohn, Creative Commons).

Job hunters with a yen for clean speak might find this interesting:

Director of Communications, the Ronald Wilson Reagan Hand Sanitizer Project, Washington, DC

Foundation seeks Director of Communications to develop and implement strategic goal of having every hand sanitizer in the United States named after Our Greatest President while promoting healthy habits. Duties include strategic planning across all […]

By Shonali Burke|Apr 1, 2010|Categories: Career Development, Personal|Tags: heather huhman, iabc dc metro, job hunting, jobs, jotw, kate perrin, ned lundquist|3 Comments

30 Mar 2010

The Terrible Twos: Keeping Up With #measurePR

Estimated Reading Time: 3 minutes

When I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.

Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?

OK, that’s my terrible analogy for the day.

Taken […]

By Shonali Burke|Mar 30, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, kami huyse, Measurement & Metrics, PR measurement, Twitter, twitterchat, zoetica|4 Comments

20 Mar 2010

Manifesting the Sabbath

Estimated Reading Time: 4 minutes

Those of you to whom I talk on Twitter, Facebook, email, etc., know that I’ve been keeping crazy hours lately. There’s just a lot going on and sometimes I need to catch up on work (that isn’t affected by when I do it) after hours.

The things I could tell you about the “6 week body” and isn’t Kevin Trudeau tired of being on TV only at 2 a.m.?

Not my preferred mode of work, believe me – I enjoy sleeping far too much, plus I think it’s an extremely […]

By Shonali Burke|Mar 20, 2010|Categories: Business Building, Personal|Tags: #shonalitweetup, get rich slowly, iabc/cleveland, sabbath manifesto, sean williams, shashi bellamkonda, unplugging|3 Comments

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