Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

19 Mar 2010

Guilt-free Shepherd’s Pie

Estimated Reading Time: 3 minutes

I know what you’re thinking: since when was Shepherd’s Pie a guilty pleasure?

The guilt is more a personal thing; looking through this blog, I realized I hadn’t posted a recipe in a couple of months.

Ouch.

Well, blame #snowmageddon. How on earth am I supposed to keep up the cooking/blogging end of things when 3+ feet of snow has only just disappeared?

At any rate, here we go again. This is my version of a classic comfort dish, using cauliflower instead of potatoes to cut down on the “bad” […]

By Shonali Burke|Mar 19, 2010|Categories: Public Relations|Tags: #cookchat, Cooking, Recipe of the Week, recipes, shepherd's pie|4 Comments

15 Mar 2010

3 Ways To Use Your Email Signature to Market Yourself

Estimated Reading Time: 4 minutes

Note: this is cross-posted from IMA Voices, a client blog to which I occasionally (and with full disclosure) contribute. It’s re-posted here with minor changes to make it relevant to PR professionals.

Remember how, in the “old” days, folks would “call on” others and, if they weren’t at home, they’d leave their calling card behind?

I haven’t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic day and age, […]

By Shonali Burke|Mar 15, 2010|Categories: Business Building, Marketing|Tags: email marketing, email signature, IMA, Internet Merchants Association, Marketing, wisestamp|19 Comments

12 Mar 2010

IABC/DC Metro to Host the Wonderful Ann Wylie

Estimated Reading Time: 1 minute

Cross-posted from IABC/DC Metro’s blog, Capitol-Cast.

This kind of news is too delicious to keep to one’s self, so here goes: we’re thrilled that renowned writing coach, Ann Wylie, will be visiting Washington, D.C., early summer to do a half-day workshop for IABC/DC Metro on the wonderful world of writing.

Ann’s a fixture on the speaking circuit, at the stratospheric level, that is. She’s won more than 60 communication awards, including 2 Gold Quills, has been designated an “IABC Recommended Speaker” for her top ratings at […]

By Shonali Burke|Mar 12, 2010|Categories: Public Relations|Tags: ann wylie, iabc, iabc dc metro, iabcdc, Writing, writing workshop|2 Comments

10 Mar 2010

3 Questions to Ask – and Answer – When Launching a Twitter Chat

Estimated Reading Time: 9 minutes

As founder of the #measurePR Twitter chat, I was invited to, and participated in, #chatmixer last night (party image, David Domingo, Creative Commons).

The idea was to bring together folks who routinely participate in specific chats, in an online/Twitter “mixer,” in an effort to widen their Twitter circles (would that be Twircles?) – hence the choice of #chatmixer as a hashtag. Truth be told, I wasn’t quite sure what to expect, though Justin Goldsborough, Heather Whaling and Valerie Simon […]

By Shonali Burke|Mar 10, 2010|Categories: Social Media|Tags: #chatmixer, #measurepr, david spinks, heather whaling, how to launch a twitter chat, jeff hurt, justin goldsborough, katie paine, kellye crane, kim wells, sarah evans, Twitter, twitterchat, valerie simon|15 Comments

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