Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

08 Mar 2010

This Is What 40 Looks Like

Estimated Reading Time: 3 minutes

There’s a terrific post over at Women Grow Business today on “the incredible disappearing woman” by Liz Scherer, one of WGB’s regular contributors. As editor of WGB, you could accuse me of being biased, and I suppose that would be understandable… though not, IMHO, accurate, but that’s neither here nor there.

When I read through Liz’ post, these words of Gloria Steinem when told she didn’t look 40, as relayed by Mollie Katzen, struck a particular chord with me:

“This is what 40 looks like.”

What an incredibly empowering phrase.

I celebrated […]

By Shonali Burke|Mar 8, 2010|Categories: Personal|Tags: 40th birthday, ageism, empowering women, gloria steinem, liz scherer, london, mollie katzen, Women Grow Business|14 Comments

04 Mar 2010

In Perpetual Motion: Reflections On a 2.0 Vacation

Estimated Reading Time: 5 minutes

That’s me coming out of a London phone booth on Heddon Street last week. If any David Bowie fans are reading this, they’re nodding their heads; and if the rest of you are scratching your noggins wondering what I’m going on about, here’s why Heddon Street is legendary to Ziggy Stardust fans, of whom my husband is king (and therefore, by association, am I queen).

In perpetual motion

You’re also probably wondering why I chose a photo that’s a bit fuzzy to illustrate this post. I did so because it captures me in motion, and […]

By Shonali Burke|Mar 4, 2010|Categories: Personal, Social Media|Tags: abbaworld, bryce keane, david bowie, elvis, heddon street, howard riefs, kristin wadge, london, richard bagnall, russell pearson, sheema siddiqui, Social Media, tom aikens, vacation, ved sen|11 Comments

19 Feb 2010

Help These PR Pros Find A Job

Estimated Reading Time: 9 minutes

Update: please scroll down to see several more HAPPOers – the afternoon edition of this post. Again – these are all wonderful people who have unique skills and personalities – so if, while you’re reading their bios and posts, you can think of a connection that will help them – do make it. It’s social karma. Thank you!

I wrote earlier about why I’m participating in #HAPPO, so I won’t bore you with those details again (but if you need a refresher, the post is here).

Since today’s the […]

By Shonali Burke|Feb 19, 2010|Categories: Career Development|Tags: #HAPPO, getting a job, job hunting|3 Comments

17 Feb 2010

Moving from “Buzz” to “Business”: Social Commerce Camp DC Is Coming Up

Estimated Reading Time: 2 minutes

Why bother with PR?

One of the things that yours truly focuses on in her, er my, “day job” is the business use of public relations – or, in other words, why bother with “PR” if it’s not going to impact business indicators? Far too often, I see and hear people assuming the raison d’Ãªtre of “PR” is to “create buzz.”

I won’t belabor the point here but in a nutshell, it’s not. Effective PR is designed – and implemented – with a view to helping an organization […]

By Shonali Burke|Feb 17, 2010|Categories: Public Relations, Speaking & Presenting|Tags: ecommerce, effective pr, pr, Public Relations, social commerce, social commerce camp DC, Speaking & Presenting, Women Grow Business|1 Comment

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