Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

23 Dec 2009

Holiday Cards, PR and ROI

Estimated Reading Time: 8 minutes

Heads up: I ramble quite a bit through this post, so if you’re hell-bent on reading it, you might want to settle in with a cup of hot cocoa. On the plus side, there are some pretty pictures involved. Having said that, read on!

It’s two days until Christmas Day (which we do celebrate). Though I still have a lot of festive “stuff” to do, I’m not feeling as manic as I was yesterday.

That’s because I finally got our Christmas holiday cards out yesterday. And […]

By Shonali Burke|Dec 23, 2009|Categories: Measurement & Metrics, Personal, Public Relations|Tags: basset, christmas, dogs, holidays, john mccrea, kodakgallery, lola, Measurement & Metrics, ofoto, plaxo, pr, Public Relations, roi|11 Comments

17 Dec 2009

Looking Back, Looking Ahead: IABC/Washington’s January Chapter Meeting

Estimated Reading Time: 2 minutes

I know it must seem like IABC/Washington‘s the only thing on my mind at present – I assure you it’s not. But I did want to let you know about what I think will be a terrific event as we usher in 2010. And given how crazy the holidays get, I wanted to get the word out earlier rather than later.

Our first chapter meeting next year will bring together some of the smartest people in the DC metro area to look at the changes (often dramatic) that our business has seen […]

By Shonali Burke|Dec 17, 2009|Categories: Social Media|Tags: communications, daria steigman, iabc washington, john taylor, paul sherman, Public Relations, shashi bellamkonda, Social Media, torod neptune|0 Comments

15 Dec 2009

PR: Make 2010 Your WIIFM Year

Estimated Reading Time: 5 minutes

Last week I (and several others) attended IABC/Washington‘s holiday party. I think a decent time was had by all (I had fun, but then, I’m the chapter president so I’d hardly rat my own chapter out).

We had wonderful holiday music provided by the Marsh Brothers (one of whom, Greg Marsh, is a chapter member; I learned this thanks to Judy Gombita, who is, I’m convinced, omniscient). We raised money for Bread for the City via a […]

By Shonali Burke|Dec 15, 2009|Categories: Career Development, Personal|Tags: angela sinickas, bread for the city, capitol communicator, greg marsh, iabc, iabc washington, john clemons, judy gombita, marsh brothers band, ned lundquist, paul duning|6 Comments

03 Dec 2009

Lessons Learned From the Obama Campaign

Estimated Reading Time: 7 minutes

Now that I’ve been back in D.C. for a few weeks after the PRSA 2009 International Conference, I finally find myself sitting down to reflect on a couple of the sessions I attended. This is mostly because I wanted to be able to do so thoughtfully, and not rush through my posts.

The first of these was “President Obama and the Citizens’ Campaign: Lessons Learned,” which was conducted by Mike Smith of […]

By Shonali Burke|Dec 3, 2009|Categories: Public Relations, Social Media|Tags: citizen journalism, community, community organizing, mike smith, mspa, obama, pr, Public Relations, Twitter|3 Comments

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