Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

06 Nov 2009

Tweetup… A Pocketful of Rainbows

Estimated Reading Time: 4 minutes

I told you a couple of days ago about #shonalitweetup that’s being organized around PRSA2009. Now I’m really excited that we’ve added another layer to what I know is going to be a great evening and will, I hope, help an extremely worthy fund raising effort meet its goal.

We’ve partnered with 12for12K to help one of its charities, Musicians on Call. If you’re active in the social media world, you’re already familiar with 12for12K and Danny Brown, the […]

By Shonali Burke|Nov 6, 2009|Categories: Personal, Public Relations, Social Media|Tags: #shonalitweetup, 12for12k, danny brown, elvis, jennifer wilbur, musicians on call, tweetup|6 Comments

04 Nov 2009

Tweetupin’ a Storm in San Diego

Estimated Reading Time: 3 minutes

Disclosure: no one’s asked me to write this post, and I’m sure not getting paid for it, but I do thank sponsors of a certain event coming up. Now that you know all that… read on.

I don’t know what’s gotten into everyone lately, it’s tweetup this, tweetup that… oh wait, it’s that whole thing about moving your online relationships offline. My bad.

So in a few days, when I head to San Diego for PRSA 2009, I have not one, not two, but four tweetups to try to attend… […]

By Shonali Burke|Nov 4, 2009|Categories: Social Media, Speaking & Presenting|Tags: dna13, downtownrob, eric leist, jennifer mitchell, jennifer wilbur, lauren vargas, mspa, natalie joy, nick lucido, prnewswire, prsa09, richandcreamy, tressalynne, tweetup, Twitter|10 Comments

03 Nov 2009

Sun, Sand and… Measurement

Estimated Reading Time: 5 minutes

In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.

The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon […]

By Shonali Burke|Nov 3, 2009|Categories: Measurement & Metrics, Speaking & Presenting|Tags: ave, IPR, jason falls, kami huyse, katie paine, lauren vargas, Measurement & Metrics, Public Relations, Shannon Paul|16 Comments

31 Oct 2009

Let’s Halloween Up PR

Estimated Reading Time: 4 minutes

Growing up as a middle-class kid in India, Halloween was fascinating to me. We didn’t really celebrate it there as one does here in the U.S. and other countries (though it might be a different story now, I don’t know). It felt a little forbidden, probably because of its pagan roots, so that was appealing in itself. Over and above that, the idea of dressing up as something completely outlandish that I loved. Probably not surprising when you think of the horrendous school uniforms my friends and I […]

By Shonali Burke|Oct 31, 2009|Categories: Public Relations|Tags: communications, halloween, pr, Public Relations|2 Comments

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