Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

02 Sep 2009

Want to Freelance? TwitterSource

Estimated Reading Time: 2 minutes

I had a lot of fun co-hosting the first #soloPR chat on Twitter today. It was a shame that my co-host, Heather Huhman, was locked out of Twitter for the duration, but pros like Kellye Crane, Jen Wilbur, and many more shared great tips on a career as a freelance PR professional, especially for new/recent grads. That’s right, I put “career” and “freelance” in the same sentence; because it can be a great one.

You can see the entire transcript of today’s chat at the […]

By Shonali Burke|Sep 2, 2009|Categories: Career Development, Public Relations|Tags: alison kenney, consulting, freelancing, heather huhman, jennifer mitchell, jennifer wilbur, kami huyse, kellye crane, pr, Public Relations, shane kinkannon, solopr, stephanie mrus, Twitter, twitterchat, wthashtag|3 Comments

01 Sep 2009

Email Lists: To Add or Not To Add

Estimated Reading Time: 48 seconds

I’m curious: how do you feel about being added to email lists that are clearly being used for marketing purposes by someone you don’t really have a relationship with, specifically, you’ve met only once? Being a good networker, you gave out your business card. Next thing you know, you’re on their email list (sometimes without an unsubscribe option).

I know how I feel about this, but what about you?

I’d love it if you’d take this quick Twtpoll and let me know. Your answers will help me greatly with the […]

By Shonali Burke|Sep 1, 2009|Categories: Public Relations|Tags: email marketing twtpoll networking|4 Comments

28 Aug 2009

Mirror, Mirror, On My Mind

Estimated Reading Time: 4 minutes

Friday’s probably a good day to Wax Lyrical for a change. So,with some trepidation, I share with you the first poem I ever wrote; or, at least, the first poem I ever thought was halfway decent.

The Background

I wrote this in 1992, when India was just starting to experience a loosening up of the airwaves, with access to things like American soap operas and MTV (though MTV India wasn’t launched until a few years later). Doordarshan – Indian public television – was suddenly no longer the only entertainment option […]

By Shonali Burke|Aug 28, 2009|Categories: Personal|Tags: anuradha paudwal, culture, doordarshan, india, mtv, national school of drama, nsd|20 Comments

25 Aug 2009

Communicator, Sell – and Share – Thyself

Estimated Reading Time: 5 minutes

A couple of weeks ago, IABC/Washington (of which I’m president-elect) held its annual “resume review and networking night.” This has become something of a tradition for us, and one of the chapter events I enjoy the most. Every August, we scrap our usual monthly meeting format (bar, dinner, speaker, you’ve all been there before) and devote the evening to networking.

Um, yeah. Nothing new.

What I think adds a different dimension to this event is that we schedule a limited number of free resume reviews and career counseling sessions, which […]

By Shonali Burke|Aug 25, 2009|Categories: Public Relations|Tags: iabc washington, job hunting, kate perrin, Networking|12 Comments

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