The August 21, 2012 edition of the #measurePR Twitter chat focused on recent changes to efforts to measure social media influence by Klout and Kred.
Did #SocialMadness actually measure the greatness of a company's social media campaign or was it just a fancy way to drive site traffic?
June & July 2012 saw lively #measurePR chats as Katie Paine, Geoff Livingston & Lee Odden all stopped by the chat.
Klout doesn't measure true influence, according to Matt LaCasse. He talks about why you shouldn't pay serious attention to it at the moment.
