#measurePR: Is It Ever Okay Not to Measure?
Estimated Reading Time: 3 minutesJen Zingsheim provides a recap and transcript of the March 6 #measurePR Twitter chat, which also discussed if it's ever ok NOT to measure.
16
Mar 2012
14
Mar 2012
My Love Letter to IABC
Estimated Reading Time: 3 minutesOne communicator's swoon-fest for what the International Association of Business Communicators does to elevate the profession.
13
Mar 2012
Committing To Becoming Knowledgable About Social Media ROI
Estimated Reading Time: 2 minutesSocial Media ROI is no longer an afterthought. Matt LaCasse is committing to becoming knowledgable in this area.
05
Mar 2012
Focus on Outcomes and Integration: Heather Whaling on #measurePR
Estimated Reading Time: 5 minutesWhat makes for smart measurement? A focus on outputs and integration, said Heather Whaling, when she visited #measurePR in February 2012.