Public Relations - Shonali Burke Consulting

09 Jul 2010

Introducing Bryce Keane

Estimated Reading Time: 3 minutes

Let me cut through the press release crap.

As of July 2010, I’m thrilled that Bryce Keane will make a monthly appearance on Waxing UnLyrical.

Who is Bryce Keane?

He’s this really, really, REALLY smart dude I happened to come across on Twitter several months ago. I forget what the exact circumstances were, but I think Bryce was listening in on a Twitter chat I was doing, and asked if he could pick my brain on something.

Normally, I rear up like a rattlesnake on coke when I hear that phrase […]

By Shonali Burke|Jul 9, 2010|Categories: Public Relations|Tags: bryce keane, guest post, kami huyse, mentoring|6 Comments

06 Jul 2010

MeasurePR: The Barcelona Edition

Estimated Reading Time: 4 minutes

We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI “calculators” and the like.

If you’re wondering what the Barcelona Principles are, here’s what Don Bartholomew has to say about them:

“…The Second European Summit on Measurement held last week in Barcelona has come and gone, but its impact may be felt for some time to come. The Summit was organized by the […]

By Shonali Burke|Jul 6, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, ave, barcelona principles, don bartholomew, katie, neil malcolm, PR measurement, research, sean williams|7 Comments

01 Jul 2010

How To Think Like A Reader With Ann Wylie

Estimated Reading Time: 2 minutes

Yesterday was a bit of a red-letter day. It was my husband’s birthday (and he thanks you kindly for all the good wishes, both here as well as on Twitter), which is a pretty big deal in and of itself.

Over and above that, though, IABC/DC Metro (y’all know I’m current president, right? Disclosure and all…) hosted a very special event: a three-hour writing workshop, sponsored by Johns Hopkins University (additional disclosure, I teach there) and Marketwire, with the renowned Ann Wylie, who […]

By Shonali Burke|Jul 1, 2010|Categories: Public Relations|Tags: ann wylie, iabc dc metro, iabcdc, johns hopkins, marketwire, think like a reader, Writing|11 Comments

29 Jun 2010

Catching Up With #measurePR

Estimated Reading Time: 1 minute

The last couple of #measurePR chats have been interesting. A few weeks ago, we resumed our chat via a “community” edition, i.e. where we literally just chatted about measuring our favorite subject, PR. There weren’t any guests, or any set agenda – just… us.

Image: Proctor Archives, Creative Commons

You can get the June #measurePR community chat transcript here.

Then, last week, we were extremely fortunate that Lee Odden was able to join us, to talk about the confluence between SEO and PR measurement.

I can’t imagine you don’t know who Lee […]

By Shonali Burke|Jun 29, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, lee odden, PR measurement, twitterchat|2 Comments