Public Relations - Shonali Burke Consulting

01 Sep 2009

Email Lists: To Add or Not To Add

Estimated Reading Time: 48 seconds

I’m curious: how do you feel about being added to email lists that are clearly being used for marketing purposes by someone you don’t really have a relationship with, specifically, you’ve met only once? Being a good networker, you gave out your business card. Next thing you know, you’re on their email list (sometimes without an unsubscribe option).

I know how I feel about this, but what about you?

I’d love it if you’d take this quick Twtpoll and let me know. Your answers will help me greatly with the […]

By Shonali Burke|Sep 1, 2009|Categories: Public Relations|Tags: email marketing twtpoll networking|4 Comments

25 Aug 2009

Communicator, Sell – and Share – Thyself

Estimated Reading Time: 5 minutes

A couple of weeks ago, IABC/Washington (of which I’m president-elect) held its annual “resume review and networking night.” This has become something of a tradition for us, and one of the chapter events I enjoy the most. Every August, we scrap our usual monthly meeting format (bar, dinner, speaker, you’ve all been there before) and devote the evening to networking.

Um, yeah. Nothing new.

What I think adds a different dimension to this event is that we schedule a limited number of free resume reviews and career counseling sessions, which […]

By Shonali Burke|Aug 25, 2009|Categories: Public Relations|Tags: iabc washington, job hunting, kate perrin, Networking|12 Comments

07 Aug 2009

Don’t Dig Yourself, Lazarus

Estimated Reading Time: 4 minutes

Yesterday I was millions of people taken completely unawares by Twitter’s DDOS (distributed denial of service). In plain English, that means that those of us who consider Twitter our virtual world were shut out from “talking” to our tweeps, conducting our informal focus groups and taking comfort from our cheering squads while the service was suffering from an outage.

Apparently this also affected Facebook, but since I’m one of those who streams content from Twitter to Facebook, rather than vice versa (or simply versa), the […]

By Shonali Burke|Aug 7, 2009|Categories: Public Relations, Social Media|Tags: communications, facebook, nick cave, Public Relations, rss, scott monty, Social Media, Twitter, yammer. friendfeed|4 Comments

24 Jul 2009

Follow Friday: The Graceland Edition

Estimated Reading Time: 3 minutes

One of the things that struck me about Elvis’ former home on our recent road trip through Tennessee was just how comfortable it looks.

Graceland’s certainly an imposing structure when seen from afar – or even the front. But once you get inside, the rooms aren’t vast and the furniture looks really comfy. It doesn’t look too much like a rock star’s home, unlike some of the mansions you see on Cribs; it looks like a place you’d want to hang out in.

So this week, I’m highlighting […]

By Shonali Burke|Jul 24, 2009|Categories: Public Relations, Social Media|Tags: arik hanson, arun rajagopal, followfriday, graceland, judy gombita, leigh fazzina, pr, robin lane, tennessee, Twitter, vocus|6 Comments