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An xPotomac Flashback: Social Scoring

03 Apr 2013

An xPotomac Flashback: Social Scoring

Estimated Reading Time: 1 minute

My February 2013 talk at xPotomac was on social scoring. Here's the video on what continues to be a highly debated subject.

By Shonali Burke|Apr 3, 2013|Categories: Business Building, Social Media|Tags: influence, social scoring, vocus, xpotomac|11 Comments

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Today, good public relations entails much more than blindly blanketing the media (and bloggers) with information that’s of dubious value to begin with. And more often than not, it entails a strong element of building and managing online community. In this workshop, you will:

Learn the three key elements of an effective 21^st century “social PR” strategy, and how it differs from “old” PR
Know which time-tested research and analytical methods you should still use in the 21st century
Understand why talking at people isn’t effective, and how to effectively use today’s popular social media platforms to talk with them
Experience real-time social engagement through workshop exercises and hands-on participation
Understand how to effectively incorporate measurement, so that it validates and improves your programs and, therefore, your business

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Learn the difference between "passive" and "active" listening (and 'fess up which you've been doing thus far)
Make the connection between active listening and strategy, and how they have a mutually symbiotic relationship
Familiarize yourself with different types of listening dashboards (yes, some are free!) and how to use them effectively
Experiment with simple yet effective techniques to build community through active listening online
Understand how to put active listening at the center of your communication strategy for better business results

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We have more measurement tools than ever before; so many, that we don't know what to do with most of them. And no matter how good a tool is, you still need smart people using it in a smart way, to derive the most benefit. In this workshop, you will:

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Master the process behind creating effective and realistic measurable objectives
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