Harnessing the Power of Big Data for Public Relations
Estimated Reading Time: 6 minutesJim Delaney of Marketwire explains why public relations professionals should learn to use big data to improve their efforts.
Jim Delaney of Marketwire explains why public relations professionals should learn to use big data to improve their efforts.
A couple of weeks ago, we kicked off the first #measurePR chat of 2013.
If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.
So it was only fitting that as we started the 2013 chat series, she was the first guest of […]
Public relations professor/professional Kirk Hazlett offers his thoughts on setting priorities in the new year.
Public relations professor/professional Kirk Hazlett reminisces about change that he has witnessed and offers thoughts on the future.