How Arena Stage Uses Initiators to Grow its Audience
Estimated Reading Time: 8 minutesArena Stage takes an "initiator" instead of "influencer" approach to social media marketing.
Arena Stage takes an "initiator" instead of "influencer" approach to social media marketing.
Netflix' recent decision to change its pricing structure is backfiring on the company.
Matt LaCasse explains why communication professionals have a responsibility to re-train clients and customers on how they regard social media ROI.
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