Social Media - Shonali Burke Consulting

17 Aug 2009

Demystifying Digital Communications

Estimated Reading Time: 3 minutes

Last week I had the pleasure of presenting a couple of workshops at Goodwill Industries International‘s 2009 Summer Learning Event in Grand Rapids, Mich. – an educational “retreat” of sorts for GII employees. I say “pleasure” because the event was organized beautifully, I got to visit Grand Rapids for the first time and, most of all, the workshops were a ton of fun.

The second class I taught (the first was on measurement) was on “social media 101.” What’s delightful to me about this kind of class is that […]

By Shonali Burke|Aug 17, 2009|Categories: Social Media|Tags: communications, facebook, GII, goodwill, Public Relations, Social Media, Twitter, youtube|7 Comments

07 Aug 2009

Don’t Dig Yourself, Lazarus

Estimated Reading Time: 4 minutes

Yesterday I was millions of people taken completely unawares by Twitter’s DDOS (distributed denial of service). In plain English, that means that those of us who consider Twitter our virtual world were shut out from “talking” to our tweeps, conducting our informal focus groups and taking comfort from our cheering squads while the service was suffering from an outage.

Apparently this also affected Facebook, but since I’m one of those who streams content from Twitter to Facebook, rather than vice versa (or simply versa), the […]

By Shonali Burke|Aug 7, 2009|Categories: Public Relations, Social Media|Tags: communications, facebook, nick cave, Public Relations, rss, scott monty, Social Media, Twitter, yammer. friendfeed|4 Comments

28 Jul 2009

London Calling

Estimated Reading Time: 3 minutes

I love London, no two ways about it. And next week’s first Twitgigs Experiment is another reason I wish I lived a little closer (just a wee bit).

What’s Twitgigs, you ask? A Twitter-gig, of course. But for a more-than-140 character description, my friend Rax Lakhani (who’s organizing it) says it’s a Twitter-enabled experiment at organizing a great evening of live music, and using the platform to enhance the audience experience.

Three bands – Essay Like Nephew (@EssayLikeNephew), The Seal Club Clubbing Club […]

By Shonali Burke|Jul 28, 2009|Categories: Social Media|Tags: concert, elvis, essay like nephew, experiment, london, mike dingham, music, rax lakhani, seal club clubbing club, Social Media, the vibe, twitgigs, Twitter|6 Comments

24 Jul 2009

Follow Friday: The Graceland Edition

Estimated Reading Time: 3 minutes

One of the things that struck me about Elvis’ former home on our recent road trip through Tennessee was just how comfortable it looks.

Graceland’s certainly an imposing structure when seen from afar – or even the front. But once you get inside, the rooms aren’t vast and the furniture looks really comfy. It doesn’t look too much like a rock star’s home, unlike some of the mansions you see on Cribs; it looks like a place you’d want to hang out in.

So this week, I’m highlighting […]

By Shonali Burke|Jul 24, 2009|Categories: Public Relations, Social Media|Tags: arik hanson, arun rajagopal, followfriday, graceland, judy gombita, leigh fazzina, pr, robin lane, tennessee, Twitter, vocus|6 Comments