Social Media - Shonali Burke Consulting

29 Jun 2009

Iron Hand, Velvet Glove

Estimated Reading Time: 5 minutes

My friend Katie Paine, who’s at Bulldog Reporter’s PR Measurement Summit 2009 in New York as I type this (and which I’m not attending), sent me an interesting note via Skype. Apparently the conference notebook contains the following reminder to “Please Use Social Media Courteously during the PR Measurement Summit”:

Social media create powerful opportunities for communicating among a network of colleagues — which can be used constructively but can also lead to awkward and unpleasant consequences when used ill-advisedly. During recent conferences in a […]

By Shonali Burke|Jun 29, 2009|Categories: Measurement & Metrics, Public Relations, Social Media|Tags: bulldog reporter, katie paine, Measurement & Metrics, pr, skype, Social Media, Twitter|28 Comments

06 Jun 2009

Drum Roll: Darby Has a New Home

Estimated Reading Time: 6 minutes

When I started blogging about Darby the German Shepherd a little under a month ago, I had no idea if my question, “Can Social Media Find Darby a Home?” would be answered, let alone in the affirmative.

(If you’re catching up on the Darby story, you can find the earlier posts at the bottom of this one. In a nutshell, though, Darby’s a beautiful GSD who used to belong to my husband’s late uncle, who lived in Portland, Ore., and died suddenly on vacation in late April. My mission […]

By Shonali Burke|Jun 6, 2009|Categories: Personal, Public Relations, Social Media|Tags: chip griffin, darby, janet tobiassen, jennifer zingsheim, kevin o'brien, koin, media bullseye, megan drake, oregongsdr, petrelocation.com, rachel farris, susan ragan, tim gordon, tom farrell, townhouse pet care center, Twitter|22 Comments

01 Jun 2009

Pinch Me. A “PR Readers’ Choice Blog Award”?

Estimated Reading Time: 1 minute

The one thing I never expected when I started this blog was for it to be nominated in an awards program. Blogging, in and of itself, is an adventure for me, and while I’m thrilled with the warm reception “Waxing UnLyrical” has received, I’m also humbled by it. After all, I don’t blog as regularly as all the gurus tell you you should; so the very fact that anyone reads this blog is quite a thrill.

One of the great advantages about being active on Twitter is the […]

By Shonali Burke|Jun 1, 2009|Categories: Social Media|Tags: arik hanson, bill sledzik, danny brown, ryan stephens, Shannon Paul, Twitter|7 Comments

29 May 2009

Follow the Fellow who Follows a Dream

Estimated Reading Time: 4 minutes

Today’s #followfriday on Twitter. Since I invariably get asked at least once on Fridays what the heck that is, here’s an excellent explanation by Micah Baldwin on Mashable, for anyone who’s about to pop the question.

Beginning today, I thought I’d highlight a few people I like to follow and why, every Friday. Lauren Fernandez started doing this a few weeks ago and I thought it was a great idea, so thanks for the inspiration, Lauren.

As to the title of this post: if you know where it […]

By Shonali Burke|May 29, 2009|Categories: Social Media|Tags: bhavin patel, darby, finian's rainbow, followfriday, katie paine, lauren fernandez, laurie ashton farook, mashable, meghna k, micah baldwin, petrelocation.com, rachel farris, shankhassic farm, Twitter|10 Comments