The B2B End Around
Estimated Reading Time: 4 minutesBusiness to business marketers can use social media to create demand for their products/services from both sides via the B2B "end around."
Business to business marketers can use social media to create demand for their products/services from both sides via the B2B "end around."
Instead of talking about Google+ or Spotify, these seven posts discuss public relations, social media, ROI and connections.
I first met Steve and Cindy Crescenzo a couple of years ago, when I teamed up with Ragan Communications to present a few measurement-oriented workshop for a large government entity.
Having heard of “Team Crescenzo” (as I call them) for years, it thrilled me no end to actually meet them.
I was also a little worried, because I’d thought of Steve for the longest time
as one of those stratospheric communication leaders who might rip me a new one if I said or […]
Time, space, and how we inhabit the two have been a bit on my mind lately.
Image: Brisbane Falling via Flickr, CC 2.0
Not that they’re normally too far from it – because everything we do is a function of time and space, isn’t it? – but they’ve been slightly more on my mind lately.
To that end, here are seven posts for you to read/listen to/watch crossing the gamut of time and space that you might enjoy… or, at the least, find thought-provoking.
1. […]