what's everyone not talking about?Everyone’s buzzing about Google+ (I’m starting to like it a little better since I did my first hangout with Jack B and Jill Foster a couple of nights ago).

Everyone’s starting to buzz about Spotify (I got my invite on Friday and LOVE it).

“Everyone,” of course, being everyone who’s into this kind of stuff… which is still not a lot of people in the grand scheme of things (though my Facebook and Farmville-addicted mom joined Google+ yesterday, so I take that quite seriously).

At least for today, no Google+ or Spotify or other shiny new talk. Here are some good reads for you:

1. Tomorrow’s PR pro: media producer, by Arik Hanson.

Why: Arik’s absolutely right. What with all the content we’re producing for ourselves, organizations and clients, how can we not be educating ourselves on the aspects of production?

2. Sweeping out the dark, ugly corner of public relations, by Shel Holtz.

Why: we all yell about “bad” PR, but Shel’s way of putting it is so much better. And reminds us that we need to support our own industry more.

3. Client makes pitch, scores the home run, by Todd Defren.

Why: a pretty smart way to use Instagram to pitch a story. I also think it’s probably easier for AOL mobile-execs to get TechCrunch’s attention since they’re sister companies, but it’s still a smart idea.

4. Vagina marketing, by Davina Brewer.

Why: you already know why, don’t you?

5. Social media and ROI – a little bit of clarity, by Olivier Blanchard.

Why: it’s brilliant.

6. The importance of meeting clients and prospects on their own turf, by Joanna Pineda.

Why: a pretty important thing for us to remember, especially since so much, if not virtually all, of our work is done virtually.

7. Watching Ushahidi’s Mumbai response unfold, with co-founder Erik Hersman, by Emily McManus at the TED Blog.

Why: when this past week’s terror attacks in Mumbai happened, my heart sank. “Not again,” I thought. And yes, I feel bad when such things happen anywhere, but when they happen in my country of origin, I feel especially impacted. I tried to do what I could to spread the call for help, and Ushahidi was instrumental in doing this.

Have a good Sunday, all! I’m off to Houston tomorrow, so I’ll “see” you in a few days. Some great guest posts are coming your way over the next few days, so don’t go away.

Image: Teia 2010 via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke